Changing Demographics: A Building Industry Technology Roundtable

This paper benefits home builders, building product manufacturers, and other industry professionals interested in examining how demographics will impact demand for home designs, marketing products and services in the decades ahead. Originally written as a background piece for an NAHB Research Center/Professional Builder building industry roundtable held in September 1999, this paper explores several critical demographic trends, namely, the aging of the Baby Boom generation, increasing life expectancies, and America's growing diversity, and their potential impact on home designs, marketing products, and services not only today, but also in the coming decades. Included with this paper are tables which summarize many of the key developments affecting residential construction as well as a comprehensive list of sources. Read the report's Executive Summary .

Published in 1999
56 pages
$10.00