Effective Homebuyer Incentives

What Incentives Work Best for Your Market?

The NAHB Research Center is offering builders, realtors, and member organizations an opportunity to customize for their markets a study that was conducted in early January 2009 to learn the most effective incentives builders and home sellers can offer to entice buyers back. The survey queried potential homebuyers in 700 households who indicated they wanted to purchase a home within six months but were "on the fence" due to the overall economy, the state of the housing market, or their personal financial situations.

This study can be tailored to get this kind of information for your market, testing the specific incentives your company or association considers viable. You choose:

• Geographic market(s)
• Incentive categories and values
• Qualifications of survey participants
• Buyer demographics

Once you specify these inputs, you can have survey results in your hands in about two weeks. The findings will reveal the most powerful incentive, or mix of incentives, in your market for market segments of your choice:

• Buyer demographics (age, income, education, gender, etc.)
• Buyers in the market for new or existing homes
• Price-point of home buyers are seeking
• Current occupancy status (renter or homeowner)
• Any other factors you specify

These results are yours to share or keep confidential. The Research Center will deliver a summary of the overall findings in an easy-to-use, Excel-based "decision simulator" which allows you to compare the attractiveness of various combinations of offerings—this allows you to pinpoint the most effective incentives for each of your target audiences.

Pricing for this timely, user-friendly, custom study is:

Let Us Know How We Can Help You

If interested in learning more about this opportunity, contact Ed Hudson at (800) 638-8556, ext.6305, or Kevin Tilley at (800) 638-8556, ext. 6197.