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Market Research

Building product manufacturers can make the best product in the world, but it won't sell unless builders, remodelers, and trade contractors like it, need it, and use it. That's why manufacturers, trade associations, and government agencies often rely on the real-world insight of building professionals, like you, to help shape their product and programming decisions. Make your opinion count by participating in the various market research opportunities offered by the NAHB Research Center.

  • Home Builders Online Research Panel - complete surveys online and earn points good for cash and gifts
  • Focus Group Discussions - find out if you qualify for an upcoming builder or trade contractor discussion group; qualified participants are asked to provide their opinions on building products and practices during a moderated discussion and are compensated for their time
  • Annual Builder Practices Survey - be on the lookout for this annual in-depth product and materials usage survey; it is sent to builders across the country and helps product manufacturers and others in the supply chain adapt to the changing needs of home builders