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Competitive Assessment

Assessing your competition is a key component of any market research plan. The NAHB Research Center can help your company:

  • Analyze key differences and similarities between your competitors’ products and yours
  • Identify your competitors’ strengths and weaknesses
  • Outline strategies for competing and positioning your product in the residential construction market

Let Us Know How We Can Help You

To gauge where your company fits into the home building marketplace, contact Ed Hudson at (800) 638-8556, ext. 6305.