2008 China Builder Practices Survey
Although uncertainties continue to mount about the duration of the U.S. housing
market slowdown, China's residential boom is still moving ahead at full speed
accounting for about 100 billion square feet per year. This represents a
significant growth opportunity for North American manufacturers. To help
manufacturers investigate this opportunity, the NAHB Research Center will
launch its second China Builder Practices Survey this
spring to gather data on the characteristics and volume of building materials
used in new home construction for four representative Chinese metropolitan
areas, including Beijing and Shanghai.
One of the Research Center's signature research projects — the
Annual Builder Practices Survey — provides
extensive data about the size, style, type, volume, and other characteristics
relative to the materials used in new and existing American homes. This format
serves as the basic blueprint for the China survey. The unbiased data collected
in this study will allow product manufacturers to:
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Research the Chinese market’s need for new products
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Analyze trends to facilitate expansion into China
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Plan sales strategies for entering new markets
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Track quantities of building materials used in China
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Understand the purchasing trends that affect their businesses
Although the China survey is based on its American counterpart, the questions
and processes are customized to the Chinese market and home builder activities.
The Research Center's culturally-diverse staff, including native Chinese
researchers, will conduct the study throughout 2008 working in conjunction with
Chinese academics, architects, and construction engineers. The resulting data
will be provided initially to project sponsors and then made available for sale
to other interested building product manufacturers.
Economic growth is still very strong in China and provides a potential life raft
for North American building material producers. This survey will shed light on
the relatively untapped potential of China's burgeoning housing industry and
may be just what manufacturers are looking for in the current market.
Don't let this opportunity pass you by. Manufacturers, suppliers, and industry
groups interested in taking an active part in this survey effort should contact
Elizabeth Gabriella at (800) 638-8556, ext. 6232.
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