Focus Groups at the 2010 National Green Building Conference
The NAHB Research Center will be conducting focus groups at the 2010
National Green Building Conference in Raleigh, North Carolina. We
are offering sponsorships on a first-come, first-served basis. Sponsors choose
the study objectives, target audience, and time slot for their focus groups,
and we will do the rest. Focus groups and interviews are available from Sunday,
May 16th through Tuesday, May 18th.
Focus Groups conducted at the Green Building Conference are ideally suited to:
-
Learn how builders are responding to market conditions, especially the appeal
of "green"
-
Gather input from building-industry decision-makers on their green strategies
and practices
-
Test reactions to a new product, concept statement, or advertising copy
-
Get perspectives from participants from different regions in a single location
As a sponsor, you
-
Provide a set of objectives
-
Set criteria for focus group participants
-
Reserve your group time and date
We do the rest:
-
Develop a screener and moderator guide
-
Recruit participants
-
Conduct groups while you observe real-time
-
Provide audio recordings of group discussions
-
Summarize findings in a 20- to 30-slide report
Prices range from $7,000 to $8,000 per focus group. For more information,
please contact Ed Hudson at 301-430-6305 or via our
online contact form.
To learn more about the National Green Building Conference, visit
www.nahb.org/GreenBuildingConference.
|