Marketing Research
We Can Handle Your Market Research Needs
The NAHB Research Center's market research services equip you with key
information for strategic product development and marketing within the
residential construction industry. Market research will help you:
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Learn about the perceptions, motivations, reactions, and decision-making
processes of your key consumers in order to enhance your products, installation
methods, and marketing strategies
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Improve your product development process by becoming more responsive to market
conditions and customer needs
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Refine product attributes based on input from key and influential
decision-makers
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Position products and increase penetration based on knowledge of strong and
emerging markets
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Develop new products and identify new market opportunities through effective
market assessments
The NAHB Research Center Knows the Building Industry
As the leading technical resource for the residential construction and
remodeling industries, building product manufacturers have trusted the NAHB
Research Center’s technical expertise and market insights for over 40 years. We
maintain close contact with builders and industry associates across the nation
through our unique relationship with the National Association of Home Builders
(NAHB) membership.
Our professionally-trained research analysts and moderators are members of the
American Marketing Association and the Market Research Association.
Proprietary information, reports, materials, and concepts remain confidential as
part of our standard terms and conditions.
Let Us Know How We Can Help You
For more information about our Market Research services, contact
Ed Hudson at (800) 638-8556, ext. 6305.
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