Wondering What Your Customers Think?  We offer Focus Group and Interview services.
Market Demand Data for Building Materials

Custom Surveys & Reports

Custom Survey Development

As an Annual Builder Practices Survey client, you can sponsor questions in the "Supplement to the Annual Builder Practices Survey" that investigate the topics that are of the most interest to your company. The NAHB Research Center can guarantee 300 responses to the survey.

Topics of past supplemental surveys have included:

  • Market and brand share
  • Preferences in the specifications of products and materials
  • Standard and upgrade products offered by home builders
  • Builder preferences for marketing and technical assistance
  • Homebuyer issues and concerns
  • Rating of manufacturer and distributor quality and service and many others topics

Custom Reports

The NAHB Research Center also offers customized analysis of data from the annual Builder and Consumer Practices Surveys and from client-sponsored supplemental surveys. We can customize reports by type of builder (starter, move-up, luxury home), size of builder (small, medium, large), demographics of homeowners, unique geographic areas, and other client-specified criteria.

Reports are tabulated by the 9 U.S. Census Divisions and U.S. Totals for single-family detached, multifamily, and all new housing.

Let Us Know How We Can Help You

NAHB Research Center staff can help you develop and refine your survey questions to get you exactly the information you need. For more information, contact Ed Hudson at (800) 638-8556, ext. 6305.

Sample Custom Reports

*All figures in tables below are for demonstration purposes only and in no way reflect actual data.

A sample report of doors demand by builders in 2000

A sample report of radon resistant construction by builders in 2000