2006 Media Releases & Alerts

For Immediate Release
Contact: Kimberly Warren

NAHB Research Center'S Thomas Kenney Speaks on the Potential Impact of Zero Energy Homes at CMRC Fall Meeting

Upper Marlboro, Md., October 24, 2006 - Today, Thomas Kenney, vice president of contract research for the NAHB Research Center, addressed attendees at the Construction Marketing Research Council's (CMRC) Fall 2006 Meeting with a special report on the Research Center study; The Potential Impact of Zero Energy Homes. Developed through a collaborative effort by the NAHB Research Center, the U.S. Department of Energy, and the National Renewable Energy Laboratory (NREL), the study presents a far-reaching outlook into the possibilities for the zero energy home (ZEH) concept in the new home market and explores the potential impact of ZEH in reducing future U.S. energy consumption through 2050. During the session, Kenney briefed CMRC members on the driving factors behind the anticipated proliferation of highly-efficient ZEH featured in The Potential Impact of Zero Energy Homes.

Released in early 2006, The Potential Impact of Zero Energy Homes was developed to explore macro economic factors and buyer attitudes that will influence market acceptance of the ZEH concept on a nationwide scale through the year 2050. ZEH are connected to the utility grid, combine highly energy-efficient design and technology with solar electric and thermal systems to produce as much energy as they use on an annual basis, resulting in net zero energy consumption and dramatic reduction in greenhouse gas emissions. During his presentation, Kenney explained that while ZEH are technically feasible and a few exist today, they have yet to widely penetrate the new home construction marketplace due to high first costs. However, market penetration of high-efficiency homes with solar energy systems has already begun, and will continue in certain areas with financial incentive programs.

According to Kenney, rising energy costs will drive further increases in the already growing number of energy efficiency improvements to home appliances, building envelopes, windows, and mechanical systems currently entering the marketplace. Continued development of these energy-saving technologies combined with state and federal tax incentives for renewable energy systems will help create a favorable economic environment that can give way to homebuyer interest in ZEH in the coming years. Kenney also asserted that with continued federal research and development programs to lower the cost of advanced energy-efficient building technologies and solar thermal and electric equipment, the ZEH concept will begin to diffuse into the U.S. housing market as early as 2012. This diffusion would potentially reverse the upward trend in energy use and ultimately lower energy consumption of the entire U.S. housing stock even as the cumulative number of homes continues to increase.

For more information on zero energy homes and The Potential Impact of ZEH study, or to download a copy, visit www.toolbase.org/zeh.

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10/06

The NAHB Research Center, located in Upper Marlboro, Md., promotes innovation in housing technology to improve the quality, durability, affordability, and environmental performance of homes and home building products. Created over 40 years ago as a subsidiary of the National Association of Home Builders (NAHB), the NAHB Research Center has established itself as the source for reliable, objective information and research on housing construction and development issues. Through its various testing and certification services, the Research Center seal is internationally-recognized as a mark of product quality and an assurance of product performance.

NOTE TO EDITORS ON STYLE USAGE: To identify this company and its work correctly, first reference should be "NAHB Research Center." If clarification of the acronym is necessary, the phrase, "a subsidiary of the National Association of Home Builders (NAHB)," can follow. In subsequent mentions, "Research Center" is the only acceptable and accurate alternative reference.